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在市场经济发展的过程中,各个媒体之间的竞争越来越激烈,并且已经开始向商业化的方向发展,但是,由于各类媒体之间缺乏较为完善的行业规范,在一定程度上,会影响媒体的利益,尤其在广告新闻化之后,如果一味的追求广告利益,就会对社会造成较为严重的危害。基于此,本文针对广告新闻化对社会危害的分析,提出几点预防措施,以供相关管理人员参考。
In the process of market economy development, the competition among various media is more and more fierce, and it has already begun to develop in the direction of commercialization. However, due to lack of perfect industry standard among various media, to a certain extent, Affect the interests of the media, especially after the advertisement has become more and more harmful to society if blindly pursuing advertising interests. Based on this, this article aims at the analysis of the harm of advertisement news to society, and puts forward some precautionary measures for the reference of relevant managers.