1热爱你的顾客,尊重你的竞争对手神经学家唐纳德·卡尔曾说过,“情感和理智之间的主要区别在于,情感会引发行动,理智会引发推论。”由此可见,消费者做出购买决策以及忠于某品牌的行为在很大程度上是受情感影响和支配的。在营销过程中,强调消费者情感呼应远比强调理智分析更能产生 1 Love Your Customers, Respect Your Competitor Donald Carl, a neurologist who once said that “the main difference between feeling and reason is that emotions trigger actions and reasoning triggers inference.” Thus, spending The decision to make a purchase and the loyalty to a particular brand are largely affected and dominated by emotion. In the marketing process, emphasizing consumer emotional response is far more than emphasizing rational analysis