合格的保险营销员,应熟悉业务。客户购买保险,如同采购商品,不仅要对自己购买的产品的功能清清楚楚,还要全面了解市场行情,货比三家。如果保险营销员只掌握自己要营销的一个或几个品种,强行地、生硬地说服客户,即使客户一时心血来潮,购买了保险产品,也可能冷静下来分析觉得并不 Qualified insurance marketers should be familiar with the business. Customers to buy insurance, as purchasing goods, not only to buy their own products clearly functional, but also a comprehensive understanding of the market, shop around. If the insurance marketer only masters one or several of the products that he or she wants to marketize, forcibly and harshly persuade the customer, even if the customer is in a rush and purchases the insurance product, he may calm down and analyze that he does not