营销者说2016年,立白的营销重点是粉丝。在当前数字媒体迅速发展的大环境下,营销思维也相应发生改变。如何吸引消费者关注品牌,并且成为粉丝,这些都是品牌的挑战,当然也是机会。2015年立白集团的销量依然保持稳步增长的态势,销售总额170亿元。品牌营销方面表现突出:以立白洗衣液为例,通过娱乐营销和整合传播,立白洗衣液在高端化和年轻化方面都有了很好的提升。根据权威研究机构尼尔森的相关数据,在冠名《我是 Marketers say 2016, Li Bai’s marketing focus is on fans. In the current rapid development of digital media environment, marketing thinking also changed accordingly. How to attract consumers concerned about the brand, and become fans, these are the brand’s challenge, of course, is an opportunity. In 2015, the sales volume of Li Bai Group maintained a steady growth with total sales of 17 billion yuan. Outstanding performance in brand marketing: Li Bai laundry detergent, for example, through entertainment marketing and integration of communication, Li Bai laundry detergent in the high-end and rejuvenation have been very good. According to authoritative research firm Nielsen’s relevant data, in the title "I am