最近公布的一项大规模的全国性人寿保险市场调查研究结果显示,我国城市地区人寿保险市场发展潜力巨大,但中国消费者对人寿保险的认识仍相当有限。 由世界第三大保险公司安盛·国卫保险集团委托盖洛普咨询有限公司进行的调查显示,在被访者之中,只有9％的被访者已购买每年保费达300元人民币以上的人寿保险。中国人寿保险市场仍处在初步发展阶段。 这次调查研究在中国大陆共50个城市进行,覆盖人数共5821.63万人,占全国总人口的4.9％。国卫保险亚洲有限公司主席钟逸杰爵士表示,调查结果将提交中国人民银行等金融管理机构及保险同业,以期促进中国人寿保险业的发展。通过对2500名被访者进行的深入访问得出的调查结果显示,被访者的储蓄目的与人寿保险所能 Recently released a large-scale national life insurance market research findings show that China’s urban life insurance market has great potential for development, but Chinese consumers are still very limited understanding of life insurance. A survey conducted by Gallup Consulting Limited commissioned by AXA Group, the world’s third-largest insurer, showed that only 9% of respondents had purchased premiums of over 300 yuan per annum life insurance. China Life Insurance Market is still in its initial stage of development. The survey conducted in 50 cities in mainland China, covering a total of 58,216,300 people, accounting for 4.9% of the total population. Sir David CHUNG, chairman of SKH Asia Ltd, said the findings will be submitted to financial management institutions such as the PBC and to its insurance peers for the purpose of promoting the development of China Life Insurance. The survey results obtained through in-depth interviews with 2,500 respondents showed that the respondents’ savings purpose and life insurance ability