在谈到印刷行业的营销形态时,一位印刷经理人抛出了“营销无意识”的观点。想想还真是这样。印刷圈里,一部分企业没有营销意识,一部分企业营销了却自己也没有意识到。一鳞半爪的增值服务,不成系统的销售技巧,碎片状拼不成一幅完整的营销图景。大多数印刷企业,既没有把营销放在战术层面上考虑,更谈不上放在战略层面上思考,营销已经成为印刷行业普遍的战略缺口。 When it comes to marketing in the printing industry, a print manager throws a “marketing unconscious” perspective. Really think so. Printing circle, some companies do not have marketing awareness, some companies do not realize their own marketing. Scattered value-added services, not a systematic sales skills, fragmented spell not a complete marketing picture. Most printing companies, neither marketing considerations on the tactical level, let alone on the strategic level of thinking, marketing has become a common printing industry, a strategic gap.