传媒在现代生活中的重要地位和巨大能量是不容置疑也不容忽视的。谈到传媒对当代艺术的影响,首先要搞清传媒之所以能获得巨大能量的社会条件和现实基础。从大众的消费特点来看,可以分成这样几个阶段;80年代是价格型消费,消费的选择更多地取决于商品的价格;90年代初是品牌消费;最近几年,又出现体验型消费 The important position and great energy of the media in modern life are indisputable and can not be ignored. When it comes to the media’s influence on contemporary art, we must first understand the social conditions and realistic foundation for the media to gain enormous energy. From the general consumer characteristics of the point of view, can be divided into several stages; the 1980s is price-based consumption, consumer choice depends more on the price of goods; the early 90s is the brand of consumer; in recent years, there have been experiential consumption