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标识导向系统作为人与环境沟通的媒介,在城市生活中扮演的角色愈加重要。2010年上海世博会标识导向系统坚持以人为本、绿色环保、科技便捷、融于环境的理念,从标识导向系统的整体统筹规划及单体标识牌的导向功能着手,满足观众多方位需求,紧扣上海地域文化特色,充分体现标识的功能性、科学性和审美性,为今后城市标识导向系统的建设进行了初步探索。
As an intermediary between people and the environment, the identity-oriented system plays an increasingly important role in urban life. 2010 Shanghai World Expo logo-oriented system adhere to the people-oriented, green, technology and convenient, into the environment from the concept of the overall planning of the logo-oriented system and the single signage-oriented functions to meet the needs of the audience multi-faceted, closely linked to the Shanghai area Cultural characteristics, fully embodies the identity of the functional, scientific and aesthetic, for the future construction of urban signage system conducted a preliminary exploration.