罗纳德·科斯(Ronald H.Coase,1910-2013)于1991年获诺奖,被视为新制度经济学的鼻祖。细数科氏所有著述,共5本著作,80余篇文章,竟半数与传媒产业相关,但它们在传播学领域并未引起重视。或是因为学科界限和语言译介的问题,迄今为止,专门的研究仍付诸阙如。本文拟选择一个较小的切口,以科斯对美国广电许可证 Ronald H. Coase (1910-2013), who was awarded the Nobel Prize in 1991, is regarded as the originator of the new institutional economics. Details of Cornell’s writings, a total of five books, more than 80 articles, actually half of the media industry, but they did not pay attention in the field of communication. Or because of subject boundaries and language translation problems, so far, specialized research is still missing. This article intends to choose a smaller incision to Coase to the United States radio and television license