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本文在“互联网+”时代发展的新形势下,分析了互联网和书法对接的主要模式,提出了专业门槛高和标准化缺失是影响“互联网+”时代书法发展的首要因素。当前书法发展需培育以文化消费为主的需求,并进行发展模式探索,寻求互联网介入书法发展的最佳切入点,力求通过互联网和书法的结合带动书法创作、书法传播、书法教育、书法产业以及相关衍生行业的发展。
This paper analyzes the main mode of internet and calligraphy docking under the new situation of “Internet + ” era. It puts forward that the high professional threshold and the lack of standardization are the primary factors that affect the development of calligraphy in the age of “Internet +”. At present, the development of calligraphy needs to foster the demand for culture-based consumption and explore the mode of development so as to find the best entry point for the Internet to intervene in the development of calligraphy and strive to promote the development of calligraphy, calligraphy, calligraphy, calligraphy and the calligraphy industry through the combination of the Internet and calligraphy Related derivative industry development.