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本文从投资规模、目的、领域和区域分布等方面分析韩国企业与日本企业对华直接投资的变迁过程及其特点。近年来,韩日企业在对华投资目的上越来越倾向于开拓中国市场。对华投资的行业类别上,虽然投资产业集中在制造业的格局没有改变,但是在批发零售业、金融业等非制造业领域也呈现增长趋势。今后,在强化技术开发和零部件采购本地化的基础上,开发建立适应中国消费市场变化的产品与销售体制,积极拓展内陆地区以及二、三级城市市场将是韩日企业需要解决的重要课题。
This paper analyzes the process and characteristics of the direct investment of Korean and Japanese enterprises in China from the aspects of investment scale, purpose, field and regional distribution. In recent years, the ROK-Japan enterprises have increasingly tended to explore the Chinese market for the purpose of investing in China. Although the pattern of investment industry concentrated in the manufacturing industry has not changed, the types of industries invested in China also show an increasing trend in non-manufacturing sectors such as the wholesale and retail trade and the financial industry. In the future, on the basis of strengthening technology development and local procurement of parts and components, it will be important for the enterprises in South Korea and Japan to develop and establish a product and sales system that is adaptable to changes in the Chinese consumer market and actively expand the markets in the inland areas, as well as secondary and tertiary cities. Question.