现代商品营销已经将包装设计视为一项重要环节,随着广大消费者消费意识以及审美水平的持续提高,包装设计与消费者的心理需求的关系受到了越来越多商家的重视。从销售的视角看,当前的包装设计已经不再是过去那种单纯意义的设计。当前,人们对商品包装的要求越来越挑剔,在选购商品过程中,不仅对商品的使用价值十分关注,同时对商品包装外观也具有较高的心理需求。在这种形势下,需要商品包装设计师更加准确地把握好消费者心理同包装设计之间的关系,努力实现商品销售效益最大化。 Modern product marketing has regarded packaging design as an important link. With the continuous improvement of consumer awareness and aesthetic standards, the relationship between packaging design and the psychological needs of consumers has drawn more and more attention from merchants. From a sales perspective, the current packaging design is no longer the simple meaning of the past design. At present, people are more and more critical about the requirements of the product packaging. In the course of purchasing the products, they are not only concerned about the use value of the products, but also have higher psychological demands on the appearance of the product packaging. In this situation, the need for product packaging designers to more accurately grasp the relationship between consumer psychology and packaging design, and strive to maximize the benefits of product sales.