“迪士尼公主”并非只是简单的卡通形象,从商业意义上讲,她们被称作“媒体专营权”。唯有迪士尼拥有这十三位的形象使用权及授权权,如果你想让“迪士尼公主”出现在自己的产品上,那你就该和迪士尼谈谈费用了。2000年初,时任迪士尼消费品部总裁的安迪·穆尼从一次冰上表演赛——从头到脚装扮成公主的小女孩——中看到了商机,“我们生产尽可能多的相关产 ”Disney Princess “ is not just a simple cartoon image, in a commercial sense, they are called ”media franchise “. Only Disney has the right to use and license the thirteen, and if you want Disney Princess to appear on your own product, you should talk to Disney about the cost. In early 2000, Andy Muni, then president of Disney’s Consumer Products Division, saw the business opportunity from an ice show - a little girl dressed as a princess from head to toe - ”We produce as much related production as we can