电视传媒是党和政府的重要舆论工具。作为上层建筑、意识形态的重要组成部分，坚持党性原则，坚持正确导向，坚持全心全意为人民服务是它的本质属性。因此，面ltoZI世纪，作为一个电视人，有必要进行一番政治思考。对外开放越是扩大，越要突出讲政治，电视传媒要始终把坚持正确 Television media is an important media tool for the party and the government. As an essential part of the superstructure and ideology, upholding the principle of party spirit, upholding the correct orientation and upholding the principle of serving the people wholeheartedly are its essential attributes. Therefore, in the 21st century, as a TV personality, it is necessary to conduct some political thinking. The more the opening up to the outside world is expanded, the more it is necessary to emphasize politics and the television media should always uphold it correctly