《中国企业家》2014年第17期封面故事《双线枭雄》超市连锁业至今已经掀起两轮“触网”热潮。第一轮发生在2011年,包括华润万家、家乐福、卜蜂莲花和美廉美在内的超市进军电商,但不出两年全军覆没,死于跟风和人才资金准备不足;2013年,电商新军里再现超市身影,大润发、乐购、沃尔玛山姆会员商店、联华超市和湖南上市公司步步高等。但今天还能被大家记住的,也只剩下飞牛网和步步高。在互联网思维满天飞的今天,门店林立、深入日常消费的连锁超市是最难被改造和颠覆的一个行业。尽管电商在社消额中的占比连年升高,但好超市早晚高峰的收银台前,永远不缺排长队的消费者。在这样的情景下,多数超市是带着浓厚的试水意味进军电商的。所以黄明端抛下“超市之王”的光环,以花甲之身开打空战的动真格行为让 “China Entrepreneur” 2014 the seventh issue cover story “Two-line arrogant” supermarket chain has set off two rounds of “network” craze. The first round took place in 2011, including supermarkets such as Vanguard, Carrefour, Lotus, and the United States and Lianmei, but not less than two years of annihilate and died of follow-up and inadequate provision of funds for human resources. In 2013, Shangxinrun reproduce the supermarket figure, RT-Mart, Tesco, Wal-Mart Sam’s Club store, Lianhua Supermarket and Hunan listed companies backgammon. But today can still be remembered by everyone, and only fly network and backgammon. In today’s thinking of the Internet everywhere, stores everywhere, in-depth daily consumption of supermarket chains is the most difficult to be transformed and subverted an industry. Although the share of e-commerce in the consumer spending has been rising year by year, it is not uncommon for long queues of consumers in front of checkout counters, which are good morning and evening for supermarkets. Under such circumstances, most supermarkets enter the e-commerce business with a strong test of water. Therefore, Huang Ming-side throwing “the king of the supermarket,” the aura, to open the armor of the body to open air combat true behavior