消费者的品牌偏好在不断减弱,品牌正面临极大的困难,但这并不意味着品牌没有价值,而是由于很多的品牌经营者尚未意识到“互动式”市场环境对品牌带来的挑战。在当前的市场环境中,消费者互动交流,而非被动盲从广告宣传;消费者手中掌握的信息,可以迅速转化为行动,而非只是存在于头脑中的想法。 Consumers’ brand preferences are declining, and brands are facing great difficulties. However, this does not mean that brands have no value, but because many brand managers are not yet aware of the “interactive” market environment brought to the brand The challenge In today’s marketplace, consumers interact with each other rather than being blindly blind to advertising; the information consumers hold can quickly translate into action, not just the idea that exists in the mind.