90年代初,中国广告市场正式对外开放。到目前为止,国内已有合资广告公司250多家,世界主要跨国广告公司均已进入中国。经过几年来的发展,这些“外籍军团”已在中国广告业中初露锋芒,并日益呈现出咄咄逼人的发展态势,也给中国本土的广告公司带来了前所未有的冲击和挑战。 In the early 1990s, China’s advertising market was officially opened. So far, there are more than 250 joint venture advertising companies in China and the major multinational advertising companies in the world have entered China. After several years of development, these “foreign legions” have taken the forefront in China’s advertising industry and are showing an increasingly aggressive trend of development. They have also brought unprecedented challenges and challenges to Chinese domestic advertising companies.