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色彩它极具视觉语言传达的属性,一个优秀的广告设计离不开对色彩的眷顾,在广告设计当中要十分完善的体现出它的特性,把广告色彩对消费者的魅力表达到极致,切实地从物质和精神上给人以美好的视觉享受。通过对广告与色彩课程教学的深入实践探索,能使学生更健全的对色彩的理解从感性上升到理性,逐渐掌握广告设计色彩的本质,并且能在学习过程中逐步提高广告色彩的审美意识与审美情趣,以此来体现设计的价值。
Color It is a very visual language to convey the attributes of an excellent advertising design is inseparable from the color in the advertising design which should be very perfect to reflect its characteristics, the advertising color of the charm of the consumers expressed the ultimate, practical From the material and spiritual to give a beautiful visual enjoyment. Through in-depth practical exploration of advertising and color course teaching, students can improve their understanding of color from sensibility to rationality and gradually grasp the essence of advertising design color, and gradually improve the aesthetic awareness of advertising color in the process of learning Aesthetic taste, in order to reflect the value of design.