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在国际新闻信息的供给结构错配、“产能过剩”的形势下,媒体应借鉴经济领域的“供给侧结构性改革”思路,推进内容端“有效供给”是大势所趋。本文以中新社对外报道为例,从新闻报道的题材、体裁和文采等三方面论述了从内容端改进国际新闻传播的供给策略,更好地适应分众化、差异化的媒介市场,构建对外舆论引导的新格局。
Under the situation of mismatch in the supply structure of international news and information and overcapacity, the media should learn from the “supply-side structural reform ” mentality in the economic field and push forward the content “effective supply ”. Taking the case of external coverage of the news agency as an example, this paper discusses the supply strategy of improving the international news dissemination from the content side from three aspects of news coverage, genre and literary grace, so as to better adapt to the decentralized and differentiated media market, The new pattern of public opinion guidance.