“恒温选择多一点”随着美的热水器广告的播出,这首广告歌曲也逐渐家喻户晓。一向少有线上传播的美的热水器这次为何会大手笔投放电视广告呢?所有的传播行为都源自策略需要。作为美的热水器策划公司的锦魁·尚形行销企划机构一向非常注重策略。先做对,再做好,跟策略违背的工作 “Choose a little more thermostat” With the United States water heater ad broadcast, this commercial song has gradually become a household name. Why is the US-based water heater, which has always been less popular online, put TV commercials in generous fashion? All the communications are from strategic needs. As the United States water heater planning company Jin Kui Shanshang marketing planning agency has always been very strategy-oriented. First do right, then do a good job, with the work contrary to the strategy