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借助重大事件进行产品的营销活动提升知名度和品牌的价值是企业的重要营销手段,然而每一个付出高额代价的企业未必都能收到良好的回报。联想的北京奥运会营销无疑是成功的。联想自2004年宣布成为奥林匹克全球合作伙伴后,以卓越的产品、技术和服务支持北京奥运会,同时也在坚守人文奥运精神传播中国文化。借助奥运的良好平台,提升了品牌的知名度,取得了显著的效果。
Marketing a product with a major event Improving visibility and brand value is an important marketing tool for an organization. However, every company that pays a high price may not always receive a good return. Lenovo’s Beijing Olympic Games marketing is undoubtedly successful. Since its announcement in 2004 as a global partner of the Olympic Games, Lenovo has supported the Beijing Olympic Games with excellent products, technologies and services, and at the same time, it has also been spreading Chinese culture in keeping with the spirit of the humanistic Olympics. With the good platform of the Olympic Games, the brand awareness has been enhanced and remarkable results have been achieved.