回顾普洱茶品牌十年发展,我们发现,“产地信仰”是一个避不开的话题。即便现在已经有不少优秀的普洱茶品牌,消费者也仍然对“班章”、“易武”、“冰岛”、“昔归”、“景迈”等普洱茶品牌的“前缀”孜孜以求,俨然是一种信仰。是不是可以说,产地仍是普洱茶品牌的重要部分?若如此,我们是要茶山品牌,还是要具有现代营销理念的品牌? Looking back at the ten years of Pu’er tea brand development, we found that “facility of origin” is an inescapable topic. Even though there are already many excellent Pu’er tea brands, consumers are still on the “banzhang,” “yiwu,” “iceland,” “scene,” and “jingmai.” Such as the “prefix” of Pu’er tea brand, it is a belief. Can we say that the place of production is still an important part of the Pu’er tea brand? If so, do we want the Dasan brand, or do we want to have a modern marketing concept?