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本文从新媒体时代给县级电视台带来的巨大冲击,使县级电视台陷入困境,以东海电视台的成功做法为例,阐述县级电视台在新媒体时代的大背景下,要求得生存和发展,需要政府给予政策扶持和资金扶持;同时,作为电视台自身也要练好内功,强筋键骨,加快内部运行机制改革和人才队伍建设,以适应媒体多元化新闻传播的需要,积极融合新媒体,提升新闻传播力和收视率,使之步入良性循环发展轨道。
This article from the new media era to the huge impact on the county television station, the county television station in trouble, with the successful practice of the East China Sea television station as an example, elaborating the county television station in the context of the new media, the requirements of survival and development, the need At the same time, as the television station itself, it must also practice its internal strength and strong internal organs to speed up the reform of its internal operation mechanism and the building of a contingent of qualified personnel so as to meet the needs of diversified media and news media, actively integrate new media and enhance News dissemination of power and ratings, making it into a virtuous circle of development track.