市场营销是一门内容丰富的学问,当今社会能够在营销方面取得很好成绩的都有一定的社会经验以及营销学知识作为基础,如果没有对于一个刚毕业的大学生来说想做好营销是非常困难的,其必须尊重消费者的价值理念以及取向,要清楚消费者到底需要的是什么以及其利益所需,因此要想做好企业营销对消费者的心理的研究必不可少,企业的市场营销活动与消费者心理及行为之间有着极为密切的内在联系,二者相互影响,相互作用。企业市场营销活动既要适应消费者心理的现实需要,同时又要对消费者心理加以适当的引导,从而促成消费行为得以实现。 Marketing is a rich academic, and today’s society is able to have some social experience and marketing knowledge as a foundation for good marketing success. Without marketing for a fresh graduate student, Difficult, it must respect the concept of value and orientation of consumers, to understand what exactly consumers need and their interests, so to do business marketing is essential for consumer psychology research, business market Marketing activities and consumer psychology and behavior have a very close relationship between the two, the two interact and interact. Marketing activities of enterprises not only need to adapt to the realistic needs of consumers ’psychology, but also need to guide the consumers’ psychology appropriately, so that the consumer behavior can be realized.