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近年来人们将旅游的目的地从风景旅游胜地、都市转向了古城,众多旅行社相继推出了古城游的旅游线路,古城游渐渐热门起来。古城旅游热一方面由于古城深厚的文化历史因素,另一方面也由于都市人渴望去感受它的那一份恬静。(一)方兴未艾的文化旅游世界旅游组织给“文化旅游”的定义是“人们出于文化动机而进行的移动,诸如研究型旅行、表演艺术、文化旅行、参观历史遗迹、研究自然、民俗和艺术、宗教朝圣的旅行、节日和其他文化事件旅行”。
In recent years, people will travel destinations from the scenic resort, the city turned to the ancient city, many travel agencies have launched the ancient city tour of the tourist routes, the ancient city tour is getting hot. The ancient city of tourism because of the hot city on the one hand because of the profound cultural and historical factors, but also because of urban people longing to feel it is a tranquil. (1) Culture in the ascendant The World Tourism Organization defines “cultural tourism ” as “the movement of people for cultural motives such as research-based travel, performing arts, cultural travel, visiting historic sites, studying nature, Folklore and artistic, religious pilgrimage to travel, festivals and other cultural events. ”