随着成品油市场竞争的不断升级,以往简单的产品取胜或者是老牌产品优势,难以使公司在残酷的优胜劣汰中得以生存,所以,基于产品质量策略与营销渠道的充分调整与改进是势在必行的。加之环境保护这一时代因素的助力,辽宁阜新分公司的营销活动将会得到一定程度的促进,这种综合系统理论与现状分析的营销方案调整,也会在现实中得到检验。 With the continuous upgrading of the refined oil market competition, the past simple product to win or veteran product advantages, it is difficult to make the company survive in the cruel survival of the fittest, so based on product quality strategy and marketing channels to adjust and improve the full potential is bound to OK In addition, with the aid of the environmental protection factors of this era, the marketing activities of Liaoning Fuxin Branch will be promoted to a certain extent. The adjustment of this integrated system theory and the marketing program analysis of the status quo analysis will also be tested in reality.