在新农村建设的总体框架下,随着我国经济发展和政府一系列惠农政策的出台,农民的生活水平不断提高,消费需求也不断增长。在城市之后,中国农村进入消费升级的历史阶段。农村居民对大件耐用消费品的需求,占 Under the overall framework of new rural construction, with the economic development of our country and the government’s series of preferential agricultural policies, the standard of living of peasants has been constantly raised and the consumption demand has also been on the rise. After the city, China’s rural areas entered the historical stage of the upgrading of consumption. Rural residents demand for bulky consumer durable goods, accounting for