把“广告”放大,赋予社会的使命加以诠释时发现,一贯停留在企业与市场层面的这个特定话题份量重了许多——广告,这是社会需求的导向和社会文化的缩影。广告与责任的关系在“大是大非”面前变得分外清楚:一是广告对社会的责任,再深入一点就是在责任心驱使下创造的广告。沟通创造 The enlargement of “advertising” and the interpretation of the mission of society have found that there is a lot more emphasis on this particular topic that has always stuck at the corporate and market level - advertising, which is a guide to social needs and a microcosm of social culture. The relationship between advertising and responsibility becomes clear in the face of “big deal and non-issue.” First, the responsibility of advertising to society, and then the point of advertising is driven by a sense of responsibility. Communication created