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在电子商务的环境中,一切都是虚拟的没有真实感,与传统的面面交易相比,网络购物则普遍给人以不安全感.电子商务的网店突破了时间和地点的限制,具有形式方便,成本费用低,效率高,网业精美等诸多优势,吸引消费者,并且成为一种购物时尚是无可厚非的.但由于人类天生的戒备心理,以及众多的网络诈骗让许多人对网购望而却步,进而敬而远之.究其原因,都缘于“不信任”.现代社会倡导诚信,势在必行,诚信不仅是商业道德,更是市场商机,财富源泉.所以一大批先智之士,纷纷搭建方便快捷安全高效的第三方电子支付平台,如“中国建设银行等几家国有商业银行,及阿里巴巴,淘宝,慧聪,当当等知名电子商务企业的电子支付平台.这些支付平台的建立极大的促进了我国电子商务的发展,它不仅节省了企业与网购者的交易成本,更在很大程度上坚定了网购者的消费信心。
In the context of e-commerce, everything is virtual and not realistic, compared with the traditional face-to-face transactions, online shopping is generally given the sense of insecurity. E-commerce shop broke through the time and place restrictions, with Form convenience, low cost, high efficiency, exquisite net industry and many other advantages, to attract consumers, and become a shopping fashion is understandable.But due to human innate alert psychology, and many online fraud for many online shopping and prohibitive , And then at arm’s length.Such reasons, all due to ”do not trust " modern society advocate honesty, imperative, integrity is not only business ethics, but also the market opportunities, the source of wealth.Therefore, a large number of wise people, have Efficient and convenient third-party e-payment platforms such as China Construction Bank and several state-owned commercial banks such as China Construction Bank and electronic payment platforms of well-known e-commerce enterprises such as Alibaba, Taobao, HC and Dangdang have been set up. Greatly promoted the development of e-commerce in our country, which not only saved the transaction costs of enterprises and online shoppers, but also greatly strengthened the consumer confidence of online shoppers.