前不久,登陆纽约时代广场的中国国家形象宣传片成为国内外的热点话题,这被看作是中国寻求转型的过程中,一种迫切的整体表达与重新定位。其中,关于“中国制造”的宣传片传播效果最为理想。片中出现了包括运动鞋、冰箱、MP3、时装与飞机等在内的各种消费元素,在这些产品上,除了印着“美国科技”、“法国设计”等标签 Not long ago, the launch of China’s national image promotion film on Times Square in New York City became a hot topic both at home and abroad. This is seen as an urgent and overall expression and reorientation of China’s quest for transformation. Among them, on the “Made in China ” of the propaganda film the most effective dissemination. Appear in the film, including sports shoes, refrigerators, MP3, fashion and aircraft, including all kinds of consumer elements, in these products, in addition to printed “American technology ”, “French design ” and other labels