广告迎合了现代社会的某种特定需要,成为商家悦取消费者金钱的一把利剑,以情感沟通的广告越来越多于理性广告,更表达了人们抒发情感的另一方面,众多的广告活动表明,具有极强的艺术性和表现力的广告总是容易引起消费者的注意与兴趣,起到引导消费的作用。只有富于情趣的意境,才能极大地增强广告作品的吸引力和感染力。 Advertising catered to a specific needs of modern society, a merchant Yuequan consumer money a sword, more and more emotional advertising to communicate more than rational advertising, but also expressed the people to express their emotions on the other hand, a large number of Advertising campaigns show that ads with strong artistic and expressiveness are always easy to attract the attention and interest of consumers and play a role in guiding consumption. Only full of taste of the mood, in order to greatly enhance the attractiveness and appeal of advertising works.