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为适应时代发展的需求,高校图书馆要随社会的发展而变化,图书馆营销应运而生。营销的本质是满足用户需求,高校图书馆要审时度势,运用各种营销策略推广和宣传其信息和服务。本文从营销策略角度出发,从广告策略、事件营销、文化营销、主题营销四方面阐述了高校图书馆营销策略。
In order to meet the needs of the development of the times, university libraries should change with the development of the society, and library marketing has emerged. The essence of marketing is to meet the needs of users. University libraries should judge the situation and use various marketing strategies to promote and publicize their information and services. This article from the marketing strategy point of view, from the advertising strategy, event marketing, cultural marketing, thematic marketing four aspects of the university library marketing strategy.