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主机制造商与经销商和用 户之间的战略联盟 当前国外工程机械市场比较成熟,主 要工程机械制造商基本采用的是经销制, 客户与经销商发生直接关系。每个经销商 都有自己的客户群,主机制造商如果离开 了经销商,销售马上会直接影响企业的生 存。这样的经销商基本上是独家经销,它 们也离不开主机制造商,否则便无法生 存。因此,在现代成熟的工程机械市场, 主机制造商、经销商和用户之间完全是同
Host manufacturers and distributors and users strategic alliances Currently foreign construction machinery market is more mature, the main construction machinery manufacturers are the basic distribution system, customers and distributors have a direct relationship. Each dealer has its own customer base, if the host manufacturer left the dealer, sales will immediately affect the survival of enterprises. Such distributors are basically exclusive distribution, they are inseparable from the host manufacturer, otherwise they can not survive. Therefore, in the modern mature construction machinery market, the host manufacturers, distributors and users are exactly the same