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进入新世纪,中国市场买方特征的日益显著和消费需求的日趋多样化,给激烈竞争中的国内外企业带来了新的挑战。为了保持竞争新优势,国内外知名企业各显神通,挖空心思寻找消费新需求,创新竞争方式,努力创造新的商机。一、诺基亚:以“色”增鲜,突出视觉感受致力于创新,始终遵循以自己的方式做事的诺基亚公司频繁更换老机型的色彩。最初向中国市场投放的一款新机型是8250,这款手机是在8210基础上的改进型.功能并无变化,只不过增加了一具蝶型的控制键和蓝色屏幕背景光,表现很感性,感觉比较到位。接下来,诺基亚似乎一
In the new century, the increasingly prominent characteristics of buyers in the Chinese market and the increasingly diversified consumer demands have brought new challenges to domestic and foreign companies in fierce competition. In order to maintain its new competitive advantages, well-known domestic and foreign companies have made outstanding efforts to find new consumer demand, innovate in competition, and create new business opportunities. First, Nokia: “color” increase fresh, highlight the visual experience is committed to innovation, always follow their own way of doing things Nokia’s frequent replacement of old models of color. A new model originally launched to the Chinese market was the 8250. This phone is an improved version based on the 8210. The function has not changed, but only adds a butterfly-shaped control button and blue screen backlight. Very sensual, feeling more in place. Next, Nokia seems to be