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分析市场,以快制快把握市场,以变应变营造市场,以新求新自1993下半年以来,全国汽车市场持续维持着近20个月的生产低速度、市场低价位、企业低效益的格局。在产、销、利大幅度回落的形势下,南京东风专用汽车制造总厂也受到了明显的影响,1994年4—10月份销售量月平均降幅为26%。从11月份开始,工厂果断采取一系列营销措施,分析市场,以快制快;把握市场,以变应变;营造市场,以新求新,从而在较短时间内,制止了滑坡,赢得了主动,当月销售量比上月上升96.85%,第二个月销售量又上升
Analysis of the market, quick grasp of the market quickly, to adapt to change to create a market to new and new since the second half of 1993, the national auto market continued to maintain nearly 20 months of low production speed, low-cost market, low-cost enterprises pattern. With a sharp drop in production, sales and profits, Nanjing Dongfeng Special Purpose Vehicle Manufacturing Plant also suffered a significant impact. In April-October 1994, the monthly average sales volume dropped by 26%. From November onwards, the factory decisively adopted a series of marketing measures to analyze the market in order to fast production fast; to grasp the market, to adapt; to create a market, new and new, so as to stop the landslide in a relatively short period of time and won the initiative , The monthly sales volume increased by 96.85% from the previous month, and the sales volume increased in the second month