设计应该是为生活而设计,应以人的健康生活与社会的和谐发展为目的。但是商业设计的最大目的是追求利润最大化,使得设计师成为为了赢得利润而充当无条件刺激消费最终导致人类资源浪费的帮凶。本文就错误的消费观、设计人性化缺乏、设计情趣化缺乏等几个方面来阐释设计中一些非理性想象,具有一定现实指导意义。 The design should be designed for life and should aim at the harmonious development of people’s healthy life and society. However, the ultimate goal of commercial design is to maximize profit, making designers an accomplice in unconditional stimulation of consumption that ultimately leads to the waste of human resources in the interest of profit. In this paper, we will interpret some irrational images in the design on the view of wrong consumption, the lack of humanization and the lack of fun of design, which is of practical significance.