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网络消费在中国发展迅速,形成庞大的市场,正在改变人们尤其是年轻人的生活。问卷调查显示:以年轻人为主力的网络消费者的行为决策不像传统的面对面购物那样一蹴而就,而是与其消费行为特征、消费行为因素、网络商家销售产品的策略等因素密切相关,因而,网络消费者的消费行为显得既前卫又传统,既大胆又审慎。
The rapid development of Internet consumption in China, the formation of a huge market, is changing people, especially young people’s lives. The questionnaire survey shows that online behavior decisions by young consumers are not closely related to the traditional face-to-face shopping, but are closely related to the characteristics of consumer behavior, consumer behavior factors and the tactics of online merchants selling products. Therefore, online consumer Consumers seem avant-garde and traditional consumer behavior, both bold and cautious.