论文部分内容阅读
二战以后,美国的广告及公共关系在全球处于领先地位,并把业务拓展到南美地区,以满足客户“走向世界”的需求。此时,广告商只是占领市场而不求利润,同时,对南美洲的广告业产生一定的影响,一些南美洲的广告机构成立,特别是在巴西,对美国的广告已构成竞争力。(一)二战后美国笑占南美洲美国和欧洲工业向海外拓展可追溯到19世纪末20世纪初。此时,美国和英国竞相成为南美洲最大的经济投资者。到1929年,美国公司
After the Second World War, the U.S. advertising and public relations took the lead in the world and expanded its business to South America to meet the needs of its customers “going global.” At this point, advertisers only dominate the market without profit, at the same time, have an impact on the advertising industry in South America, some South American advertising agencies set up, especially in Brazil, the United States has become a competitive advertising. (A) After World War II, the United States Laughs in South America The expansion of the United States and European industries can be traced back to the late 19th and early 20th centuries. At this point, the United States and Britain are racing to become the largest economic investor in South America. By 1929, American companies