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大数据时代来了!大数据产生大影响。奥维咨询(AVC)认为:大数据是基于互联网、云计算等科技手段,系统整合消费者思考、行为轨迹,更精准的了解目标人群喜怒哀乐以及真实需求与偏好的系统。大数据所依据的是消费者真实的行为表现,而不是他们对自己行为的描述,由此可以提供全新的洞察,而这些洞察可以催生出全新的品牌战略。大数据的价值在于能更加智能地提升产品规划和精准广告能力,给企业带来更高的投资回报。
The Big Data era is coming! Big data has a big impact. According to AVC, Big Data is a system that integrates consumer thinking and behavioral trajectory based on technologies such as the Internet and cloud computing to more accurately understand the emotions, emotions, and real needs and preferences of target groups. Big data is based on the true behavior of consumers, not their description of their behavior, which can provide a new insight, and these insights can give birth to a new brand strategy. The value of big data is to be smarter to improve product planning and precision advertising capabilities, giving enterprises a higher return on investment.