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在我国电子商务发展历程中,第三方网络交易平台上的自然人网店一直饱受争议。数额庞大的自然人网店在促进大众创业的同时,也催生了销售假冒伪劣商品、侵犯消费者合法权益、逃避法律制裁等众多乱象。不规范的自然人网店已成为制约电子商务可持续发展和损害我国国际形象的薄弱环节。大量的消费投诉和销售假冒伪劣商品、侵犯知识产权、刷单等违法行为集中于自然人网店,引发的国际知识产权纠纷和非
In the course of the development of e-commerce in our country, the natural person shop on the third-party online trading platform has been widely debated. A large number of natural online shop in promoting public entrepreneurship, but also spawned the sale of fake and shoddy goods, infringe upon the legitimate rights and interests of consumers, to evade legal sanctions and many other chaos. Non-standard online shop for natural persons has become the weakest link that restricts the sustainable development of e-commerce and undermines the international image of our country. A large number of consumer complaints and sales of counterfeit and shoddy goods, infringement of intellectual property rights, brush orders and other illegal activities focused on natural online shop, triggered international intellectual property disputes and non