我国许多广告公司都在制造“性能”、“概念”之类的游戏,只为竞争着想,戏耍消费者,与消费者玩捉迷藏的游戏,此举是很危险的做法。诸如金正 DVD 的广告,就是一例。笔者认为,广告是做给消费者看的,产品最终购买的仍是消费者,而作为广告的表现、创意、运作等一切方式都不能脱离消费者的感受。当“请消费者注意”早已转变成“请注意消费者”,如果还有企业和广告主带着怀旧的勇气,希望以“纯企业本位”制造市场梦想,不知会不会得到消费者的青睐?金正 DVD 满怀“颠覆传统”的使命 Many of our country’s advertising agencies are making games like “performance” and “concept,” which are dangerous practices only for the sake of competing, teasing consumers and playing hide-and-seek with consumers. An example is Kim’s DVD advertisement. The author believes that advertising is done to consumers, the final purchase of the product is still the consumer, and as advertising performance, creativity, operation and other ways can not be out of the feelings of consumers. When “please pay attention to consumers” has long been transformed into “pay attention to consumers”, if there are still businesses and advertisers with nostalgic courage, hoping to “purely enterprise-based” to create a market dream, I do not know will not get the favor of consumers Kim Jung-DVD full of “subversion of the traditional” mission