面对社会多样化和思想多元化的新形势,面对新媒体的迅速崛起和巨大冲击,如何增强吸引力、影响力、感召力,不断提高舆论的引导水平和能力,是当前党报面临的一个十分现实而迫切的重要课题,也是党报新闻工作者义不容辞的社会责任。笔者结合近年来《新疆日报》在这方面的实践与探索,略作粗浅探讨。 In the face of the new situation of diversification of society and the diversification of ideas, facing the rapid rise and huge impact of new media, it is one of the issues facing the Party’s newspapers that how to enhance the attractiveness, influence and charisma of the new media and continuously raise the guidance and ability of public opinion A very realistic and urgent important issue is also an unshirkable social responsibility of the party journalists. In the light of the practice and exploration of “Xinjiang Daily” in this area in recent years, the author briefly discusses in brief.