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本文以万达集团近年来在文化产业发展沿革以及当前文化产业发展为背景,就当前文化热,并购热事件及其特点对文化产业的并购事件的利弊进行分析。本文从万达集团2012年起收购北美第二大院线AMC开始,到近期“王健林进军好莱坞”的热门事件例举分析。再由近年来文化产业,特别是电影行业的迅猛发展中寻找各大集团争先进入文化产业希望谋求发展的原因。并从资源整合等方面,分析作为公司集团发展文化产业的重要手段之一的并购的利弊,并提出对未来文化产业的发展的预测。
In this paper, Wanda Group in recent years, the evolution of the cultural industry and the current development of cultural industries as the background, the current cultural fever, mergers and acquisitions hot events and their characteristics of the acquisition of cultural industries, the pros and cons for analysis. This article starts with Wanda Group’s acquisition of the AMC, the second largest theater network in North America since 2012, and gives an example analysis of the recent “Wang Jianlin’s march into Hollywood.” Then from the rapid development of the cultural industries, especially the movie industry, in recent years, it is necessary to find the reasons why the major groups strive to enter the cultural industries and seek development. And from the aspects of resource integration, this article analyzes the advantages and disadvantages of mergers and acquisitions as one of the important means for the development of cultural industry in a group of companies, and puts forward the forecast of the future development of cultural industries.