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多元化作为一种战略选择,在我国目前不均衡的市场中,受到了企业界高度重视。有的企业通过多元化战略飞速成长,一跃而为行业领导者;也有企业因为多元化战略的失败而走向衰亡。近年理论界为了更好地实行企业战略,在企业战略和管理职能的交叉领域做了大量研究,取得了显著成果;但由于财务战略理论的不成熟,现有的财务理论尚不能对多元化战略提供足够的可操作性支持。本文借鉴已经成熟的财务预警系统,适时监控并反馈多元化企业的财务健康状况。
Diversification, as a strategic choice, has received great attention from the business community in the current unbalanced market in our country. Some enterprises have grown rapidly through diversified strategies, leaping as leaders in the industry; and some enterprises have declined due to the failure of diversified strategies. In recent years, theorists have done a great deal of research on the cross-cutting fields of corporate strategy and management functions in order to implement the corporate strategy better and have achieved remarkable results. However, due to the immature financial strategy theory, the existing financial theories are still unable to evaluate the diversification strategy Provide adequate operational support. This article draws on the already mature financial early warning system, timely monitoring and feedback diversified financial health status of enterprises.