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邮政营销在融入互联网的过程中,不应该放弃原有的网点资源优势,而是要将传统营销与互联网营销相融合,进行优势互补,打造具有鲜明邮政特色、更为高效的营销模式。中国互联网络信息中心发布的第33次《中国互联网络发展状况统计报告》显示,截至2013年底,中国网民规模已达6.18亿人,其中仅手机网民的数量就达到了5亿人。而互联网技术的飞速发展也引发了商业模式的变革,“微营销”、“饥饿营销”等基于移动互联技术而推出的全新营销平台和策略层出不穷,给传统营销模式带来了巨大的冲击。
In the process of integration into the Internet, postal service marketing should not give up the advantages of its original network resources. Instead, it should combine traditional marketing and internet marketing to complement each other’s advantages and create a more effective marketing model with distinctive postal characteristics. According to the 33rd Statistical Report on Internet Development in China released by the China Internet Network Information Center, as of the end of 2013, the number of netizens in China reached 618 million, of which only 500 million were mobile Internet users. The rapid development of Internet technology has also led to the transformation of business models. New marketing platforms and strategies based on mobile Internet technologies, such as “micro-marketing” and “starvation marketing”, are emerging in an endless stream and bring a huge impact to the traditional marketing model The impact.