医疗机构思考所谓的营销战略,其本质是在思考如何提升产品的“号召力”。对医院来讲,到底什么是适宜的营销战略呢?要制定市场营销战略,首先要明确,医院的产品是面对患者的诊疗科室,即满足所谓的“顾客”需求的一系列医疗服务产品。其次是根据每个科 Medical organizations think about the so-called marketing strategy, the essence of which is thinking about how to improve the product’s “appeal.” What is a suitable marketing strategy for a hospital? To formulate a marketing strategy, we must first make it clear that a hospital’s product is a series of medical services that meet the needs of the patient’s treatment department, that is, the so-called “customer” product. Followed by each section