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当“品牌”不仅仅是一个招牌,而成为一种风行世界的生活方式时,地产行业的品牌化便必然被提上议事日程。每一个有野心的公司都希望能以自己的名字为一个时代命名,而2005年特殊的政策背景,更直接催生了行业对于品牌时代的期待。因为我们都清楚,在品牌时代,惟实力取胜。北京地产十大品牌企业,并非一个最终的认定,只是因为,在2005年的地产品牌竟胜中,无论是老牌国企,还是世界地产大鳄本土化的代表,无论是地产产品打造,还是地产开发理论的建树,甚至地产品牌声誉的运营,他们的表现都是最佳的!
When “brand ” is not just a signboard, but become a popular way of life, the branding of the real estate industry must be put on the agenda. Every ambitious company hopes to name its own era for an era, and the special policy background in 2005 has even more directly spawned the industry’s expectations for the brand era. Because we all know that in the brand era, but the strength to win. Beijing real estate top ten brand enterprises, not a finalized, simply because, in 2005 the real estate brand actually wins, whether it is veteran state-owned enterprises, or the real estate speculators in the world’s real estate representatives, whether real estate product build, or real estate development The achievements of theory, and even the real estate brand reputation of the operation, their performance is the best!