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进入21世纪以来,随着科学技术的进步、浙江人民可支配时间和可支配收入的不断增加,观光农业已然成为浙江省郊区经济的重要组成部分。本文立足于浙江省观光农业现状,针对旅游消费者行为,通过调查研究得到数据,运用因子分析法及聚类分析进行分类,并研究浙江省观光农业旅游消费者选取活动项目的行为,为浙江省观光农业经营者进行产品开发提供借鉴,推动浙江省生态农业及绿色经济的健康发展。
Since the 21st century, with the progress of science and technology, the disposable income and the disposable income of Zhejiang people have been continuously increasing. Tourism agriculture has become an important part of the economy in the suburbs of Zhejiang Province. Based on the status quo of tourism agriculture in Zhejiang Province, this paper aims at the behavior of tourism consumers, through the data obtained from the investigation and study, using factor analysis and cluster analysis to classify and study the activities of tourism sightseeing tourists in Zhejiang Province, Sightseeing agricultural operators to provide product development reference to promote eco-agriculture in Zhejiang Province and the healthy development of green economy.