在市场营销活动中,什么条件下可以抢占先机?处在不同阶段是不一样的。说到抢占先机,就想起了战争场面。我小时候看过一部电影,叫《南征北战》,在电影里,国民党的军队和解放军同时要占领一个山头儿,谁先占领有利的地形,谁就处于非常有利的攻势条件。解放军昼夜行军抢占了有利的位置,从而抢占了先机,同时也就决定了战争的胜负。在市场营销的活动中,什么条件下是可以抢占先机的呢?不是说所有的时间都是抢占先机的机会点。比如,在产品的市场导入阶段,一个产品刚导入市场的时候,有些企业就首先抢占了先机,但 In marketing activities, under what conditions can seize the initiative? In different stages is not the same. Speaking of opportunities to seize the opportunity to think of the war scene. When I was a kid, I watched a movie called “North-South Campaign.” In the movie, the Kuomintang troops and the People’s Liberation Army took a hilltop at the same time. Those who occupied the favorable terrain first were in a very favorable offensive. People’s Liberation Army marched day and night to occupy a favorable position, thus seizing the opportunities, but also decided the outcome of the war. In marketing activities, under what conditions can seize the initiative? Not to say that all the time is to seize the opportunity opportunities. For example, in the product import phase of the market, a product just introduced into the market, some companies first to seize the initiative, but