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汽车作为现代工业文明的产物和社会发展的必需品,在人们生活中起着举足轻重的作用.汽车工业的日新月异,不仅表现在科学、技术给予的改良性能的可能,更突出在造型、图形等实用美学价值的实现.每个汽车不可缺少的标志、牌名、牌号可谓它基本的图形.牌号上的数码文字代表了它的来源.车体上的标志和公司名称表明它的主人.在欧洲国家,车体上的国旗图案是基本 国籍的说明.在世界各地,贴有广告的车身成为商业广告中的载体之一.在中国,备有标语和音响的宣传车能直接、迅速传递视听信息.正是由于汽车伴随着人们的生活和在交通中的地位,利用其大面积、流动快的特点,在公共场合给无数民众传递讯息的效果较佳.在日益纷杂的城市环境和众多媒体中,汽车做为流动广告牌的广告作用和商业价值正得到充分的发挥和体验.
As a product of modern industrial civilization and an indispensable part of social development, automobile plays a decisive role in people’s lives.The ever-changing automobile industry is not only reflected in the possibility of improving performance given by science and technology, but also in practical aesthetics such as modeling and graphics The realization of value.Every car indispensable logo, brand name, brand name can be described as its basic graphics.The brand of digital text on behalf of its source.The car body logo and company name indicates its owner.In the European countries, The national flag on the car body is an illustration of the basic nationality, and the body of the advertised car has become one of the carriers in commercial advertisements around the world. In China, promotional vehicles with slogans and audio can deliver audio-visual information directly and quickly. Is due to the car with people’s lives and in the traffic status, the use of its large area, fast moving characteristics, public information to millions of people better effect in the increasingly complex urban environment and many media, cars As a mobile billboard advertising role and commercial value are being fully demonstrated and experience.